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Fatal Fight: How we've got 5 million organic installs?

Reading time8 min
Views1.7K
Fatal Fight Android game

The story of Fatal Fight started in 2015. The time when going global and having 5 million downloads on Google Play Store seemed to be a dream of every game developer.

In this article, I will talk about the way we converted the dream into our actual reality. To make it super understandable, find a guide below where I will cover all the stages of development of Fatal Fight and even more.


Research


The idea of Fatal Fight hasn't just come from nowhere. Before understanding what game to develop, we needed to research what are the current gaps in the mobile games market. And, to come to this point, we took several steps.

First, we analyzed what are the most searchable mobile games in the Google Play Store. It turned out, the top 3 mobile games that users were looking for were the following:

  • Puzzle Games
  • Car Games
  • Fighting Games

Here we narrowed down our research. We were playing most downloaded games from each category to figure out if those games meet users’ needs while trying to answer what kind of challenges they have with those games.

As a result, Puzzle and Car Games had a wide range of mobile games with pretty nice UI/UX design and other characteristics. However, during the testing of the fighting games, the picture was quite different.

We were surprised by the fact that we could not find any proper games with satisfactory features. And I believe, not only we but also the dozens of users who were craving for favorable experience while playing a fighting game.

While asking ourselves the question “Why?” we found out that the main reason was the gameplay. The interaction between users and the games was complex. It was not comfortable to manage punching, kicking, jumping and other possible moves separately or even all at once on a smartphone.
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Total votes 3: ↑3 and ↓0+3
Comments2

How Is Flutter Helping Businesses In Getting Feature-Packed App At Affordable Prices

Reading time5 min
Views1.3K
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With 2.7 million apps available in Google Play Store and 1.84 Million apps in Apple’s app store, it is clear that mobile app development has become an urgent need of the hour for businesses of all domains.

Did you know!



According to developer stats, it is predicted that there will be 7 billion million users by 2021 all across the globe.

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Total votes 2: ↑1 and ↓1+2
Comments0

How I’m creating a digital mini-guitar

Reading time11 min
Views1.6K
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In this article, I’ll try to describe roughly how I’m creating a device, from the idea to realization of the usable prototype.

My name is Dmitriy Dudarev. I develop electronics, and really enjoy creating different portable devices. I also enjoy music. Half a year ago, I borrowed acoustic guitar from my friend, so that I could learn to play it from lessons on Youtube and tablatures. It was a hard work. Maybe, I did something wrong, or tried not so hard, or fine motor skills prevented multiplication in my predecessors’ community. In any case, I couldn’t achieve anything but sounds of raspy strings. My resentment was strengthened by constant string detune. And others didn’t really enjoy much listening my uneven Nothing else matters for thousand times.
But, going through all these tortures, I haven’t forgotten the main rule of electronics engineer. If something exists, you can put microcontroller there. Or, at least, make a portable electronic modification.
Total votes 4: ↑4 and ↓0+4
Comments1

Why Should You Analyze Your Competitors When Planning an SEO Campaign?

Reading time5 min
Views1.2K


Before offering any options of cooperation to our new client, we conducted a free preliminary analysis of competitors' strategies, as well as a review of search demand. We managed to surprise the client already at this stage.

Real Competitors’ Websites Analysis Case

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Total votes 6: ↑6 and ↓0+6
Comments0

Amazing Tactics to Improve Your Social Media Marketing Efforts

Reading time3 min
Views1.3K
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The benefits of a great social media strategy include increased brand awareness, customer loyalty, quality leads, and increased sales.

However, these kinds of results are not easy to achieve.

There’s fierce competition on social media and different ranking algorithms judging the content you post. Social media audiences also choose what content they deem relevant.

You can no longer post content and hope that people will follow your account, engage with your content, and convert. Instead, you need to implement tactics that can help you gain market traction while enhancing your social presence.

Moreover, a good social media app is what can actually bring you fruitful results. You can hire dedicated mobile app developers from reputed mobile app development companies to boost your social media marketing ROI.

In this post, I’ll discuss some of the tactics you can implement to boost your social media marketing efforts.
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Rating0
Comments6

The Project «Fabula»: How to find the desired video-fragment or person in a pile of video files?

Reading time2 min
Views1.6K
If a person is far over 20, then he has already accumulated a huge film library of his life, as well as videos from friends, relatives, and from his place of work… It is no longer possible to find someone or something specific there. Recently, I was preparing a video compilation for my daughter's anniversary – I spent a week. The media is all the more overloaded with video archives. And every day, millions of terabytes of video content appear in the world. And this is in the era of BIG DATA.

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Total votes 3: ↑3 and ↓0+3
Comments4

Implementing safety measures for your taxi business amid COVID-19: How to develop a taxi app with these safety measures?

Reading time5 min
Views1K


We understand that accountability starts with us,” says Sachin Kansal, the senior director of product management at Uber. With the vaccine for the Coronavirus still in the making, there is a need for collective responsibility to ensure global safety. Nations across the world are gradually lifting lockdowns, owing to the economic downfall. On the other hand, people are adapting to the ‘new’ normal. 


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Comments0

Facebook Ad Campaigns Ways from Manual to Automotive

Reading time9 min
Views808

Based on practice, even the simplest data analysis can lead to a significant reduction in CPA. Advertising campaigns on Facebook are no exceptions and need to be optimized over time. Often under optimization, you can see experiments with different types of audiences and targeting. If you want to get more conversions within the same budget, then you should pay attention to a few crucial points that we will consider in this article.

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List of Top World Ruby's Conferences

Reading time6 min
Views2.3K

Ruby programmers around the world are participating in an increasing number of conferences where they gather to share reports on unfinished projects, discuss the future of Ruby, and welcome newcomers to the community. At such conferences, new ideas are born and a lot of inspiration comes for real masters of their craft. Let's take a look at the list of the main events of the Ruby community.

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Total votes 1: ↑1 and ↓0+1
Comments0

Scaling Culture as the Key to Getting Eyeballs on Your Brand

Reading time4 min
Views848
The Web is a blessing and a curse. It’s the greatest publishing platform ever devised, it offers accessibility and allows for the free flow of information. On the other hand, it has made getting actual exposure even harder. Yet, some brands still mistake the former for the latter and continue to pursue traditional marketing strategies.

Total votes 4: ↑4 and ↓0+4
Comments0

Ansible: CoreOS to CentOS, 18 months long journey

Reading time4 min
Views1.6K


There was a custom configuration management solution.


I would like to share the story about a project. The project used to use a custom configuration management solution. Migration lasted 18 months. You can ask me 'Why?'. There are some answers below about changing processes, agreements and workflows.

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Total votes 3: ↑3 and ↓0+3
Comments2

Programatic content marketing in the B2B segment

Reading time6 min
Views984

Good content makes customers loyal, forms a positive brand image, and raises sales in the long term. But it only works if content reaches its target audience. To bring together prospective clients and relevant messages content marketing platforms are used. Learn how they can improve campaigns of marketing agencies, media buyers, and companies.

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Top 5 SMM Tools to Skyrocket Your Social Strategy

Reading time4 min
Views3.8K

Social media marketing or, simply, SMM is indispensable in 2020. All businesses and personal brands that want to attract user attention should focus on social networks. Moreover, if you want to dominate Facebook, Twitter, Instagram or any other platform, you will need dedicated SMM tools. It’s totally okay to start without them. But any profile that aims at sustainable growth should consider marketing and management software.


In this guide, we will briefly cover the main categories of SMM systems. Due to a large number of available tools, we just can’t review all of them. That’s why the main section unveils five the most useful and powerful systems for SMM specialists in 2020.

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Total votes 3: ↑3 and ↓0+3
Comments1

Navigating the Digital Dilemma: Why Marketers Boosted Digital Spending in 2020 Despite Obstacles

Reading time4 min
Views1.2K
This article is based on the Nielsen annual marketing report, highlighting that marketing is continuously transforming, with a significant shift towards digital media. In fact, over half of all advertising budgets in the US are now allocated to digital marketing. However, the efficiency of these new channels often remains uncertain.


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The Complete List of Video Marketing Tools

Reading time4 min
Views865

As of 2020, video marketing is, perhaps, the most popular and reliable way to advance via content marketing. Yes, useful articles, link exchanges, and advertising posts are still useful. However, video content is a much better way to sell your product to users. You can verify this by looking at the statistics, which suggests that in 2021 users will spend an average of 100 minutes a day watching a video. And if this is not enough for you, then polls suggest that about 48% of consumers prefer to learn about new products through video content.

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Total votes 1: ↑0 and ↓1-1
Comments0

COVID-19 and Internet

Reading time4 min
Views1.7K

СOVID-19 and Internet


Recent events caused by coronavirus spread have highlighted quite a few problem areas in society, economics, technology… And it’s not only about the panic, which is inevitable and will come back with any following global issue. But it is really about the consequences: crowded hospitals, empty shelves in supermarkets, people having to stay at home and use up the Internet which turns out to not be enough for everyone who’s going through the hard days and nights of #stayathome.

What already happened

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Total votes 4: ↑1 and ↓30
Comments1

Content Marketing Culture: Why Cultural Influence Trumps Fighting For Social Media Traffic, Likes and Followers

Reading time5 min
Views1K
Every new business needs an online platform, some turf to call your own. So, you invest time and money to build it. Finally, after months of negotiations and revisions, you deploy it. At first, you’re happy, but weeks go by and your shiny new website is still not attracting customers. In an effort to protect your investment, you start spending more money on PR trying to get people to notice you. But it doesn’t work the same way it did before.

Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.

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Total votes 8: ↑6 and ↓2+5
Comments3

How To Find Your First Client As A Freelance Software Developer in 2020

Reading time4 min
Views5.7K

In my previous post I mentioned that I had started my freelance career as a senior full stack software engineer. The first problem I faced was clients – it's a pretty tough job to find them. I will show you my trial and error approach to getting a first paid contract. It’ll start from paid ads on social networks, going through content marketing and surprisingly ending on free promotional channels. At each step I will share with you my thoughts, tips and samples. The whole journey from zero to one client took me three weeks.


At the start of the journey I had a portfolio site, several photos for ads, and a lot of optimism. I need to mention that I decided to avoid freelance marketplaces such as UpWork and Freelance.com as their rates are too low. I also avoided TopTal and Turing.com as I don’t want to spend my free time on their several-stage interviews (I've played this game with Google once, and don’t want to do it again).

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Total votes 2: ↑1 and ↓10
Comments8

Developing and deploying Python for secured environments with Kushal Das

Reading time7 min
Views1.5K
Here is the translated Russian version of this interview.

The company of speakers at Moscow Python Conf++ 2020 is great, and it's not a good luck but thorough Program Committee's work. But who cares about achievements, it's much more interesting what the speaker thinks about our own questions. Conferences suits good to find it out, get insider information or advice from an experienced developer. But I got an advantage of being in Program Committee so I already asked our speaker Kushal Das some questions.

A unique feature of Kushal's speeches is that he often unveils «secret» ways to break Python code and then shows how to write code so that the NSA can't hack it. At our conference Kushal will tell you how to safely develop and deploy Python code. Of course I asked him about security.

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Total votes 4: ↑4 and ↓0+4
Comments0