Good content makes customers loyal, forms a positive brand image, and raises sales in the long term. But it only works if content reaches its target audience. To bring together prospective clients and relevant messages content marketing platforms are used. Learn how they can improve campaigns of marketing agencies, media buyers, and companies.
Top 5 SMM Tools to Skyrocket Your Social Strategy
4 min
Social media marketing or, simply, SMM is indispensable in 2020. All businesses and personal brands that want to attract user attention should focus on social networks. Moreover, if you want to dominate Facebook, Twitter, Instagram or any other platform, you will need dedicated SMM tools. It’s totally okay to start without them. But any profile that aims at sustainable growth should consider marketing and management software.
In this guide, we will briefly cover the main categories of SMM systems. Due to a large number of available tools, we just can’t review all of them. That’s why the main section unveils five the most useful and powerful systems for SMM specialists in 2020.
Navigating the Digital Dilemma: Why Marketers Boosted Digital Spending in 2020 Despite Obstacles
4 min
This article is based on the Nielsen annual marketing report, highlighting that marketing is continuously transforming, with a significant shift towards digital media. In fact, over half of all advertising budgets in the US are now allocated to digital marketing. However, the efficiency of these new channels often remains uncertain.
The Complete List of Video Marketing Tools
4 min
As of 2020, video marketing is, perhaps, the most popular and reliable way to advance via content marketing. Yes, useful articles, link exchanges, and advertising posts are still useful. However, video content is a much better way to sell your product to users. You can verify this by looking at the statistics, which suggests that in 2021 users will spend an average of 100 minutes a day watching a video. And if this is not enough for you, then polls suggest that about 48% of consumers prefer to learn about new products through video content.
COVID-19 and Internet
4 min
СOVID-19 and Internet
Recent events caused by coronavirus spread have highlighted quite a few problem areas in society, economics, technology… And it’s not only about the panic, which is inevitable and will come back with any following global issue. But it is really about the consequences: crowded hospitals, empty shelves in supermarkets, people having to stay at home and use up the Internet which turns out to not be enough for everyone who’s going through the hard days and nights of #stayathome.
What already happened
Content Marketing Culture: Why Cultural Influence Trumps Fighting For Social Media Traffic, Likes and Followers
5 min
Every new business needs an online platform, some turf to call your own. So, you invest time and money to build it. Finally, after months of negotiations and revisions, you deploy it. At first, you’re happy, but weeks go by and your shiny new website is still not attracting customers. In an effort to protect your investment, you start spending more money on PR trying to get people to notice you. But it doesn’t work the same way it did before.
Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.
Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.
How To Find Your First Client As A Freelance Software Developer in 2020
4 min
In my previous post I mentioned that I had started my freelance career as a senior full stack software engineer. The first problem I faced was clients – it's a pretty tough job to find them. I will show you my trial and error approach to getting a first paid contract. It’ll start from paid ads on social networks, going through content marketing and surprisingly ending on free promotional channels. At each step I will share with you my thoughts, tips and samples. The whole journey from zero to one client took me three weeks.
At the start of the journey I had a portfolio site, several photos for ads, and a lot of optimism. I need to mention that I decided to avoid freelance marketplaces such as UpWork and Freelance.com as their rates are too low. I also avoided TopTal and Turing.com as I don’t want to spend my free time on their several-stage interviews (I've played this game with Google once, and don’t want to do it again).
Developing and deploying Python for secured environments with Kushal Das
7 min
Here is the translated Russian version of this interview.
The company of speakers at Moscow Python Conf++ 2020 is great, and it's not a good luck but thorough Program Committee's work. But who cares about achievements, it's much more interesting what the speaker thinks about our own questions. Conferences suits good to find it out, get insider information or advice from an experienced developer. But I got an advantage of being in Program Committee so I already asked our speaker Kushal Das some questions.
A unique feature of Kushal's speeches is that he often unveils «secret» ways to break Python code and then shows how to write code so that the NSA can't hack it. At our conference Kushal will tell you how to safely develop and deploy Python code. Of course I asked him about security.
The company of speakers at Moscow Python Conf++ 2020 is great, and it's not a good luck but thorough Program Committee's work. But who cares about achievements, it's much more interesting what the speaker thinks about our own questions. Conferences suits good to find it out, get insider information or advice from an experienced developer. But I got an advantage of being in Program Committee so I already asked our speaker Kushal Das some questions.
A unique feature of Kushal's speeches is that he often unveils «secret» ways to break Python code and then shows how to write code so that the NSA can't hack it. At our conference Kushal will tell you how to safely develop and deploy Python code. Of course I asked him about security.
How Startups Can Integrate Culture Into Their Content-Marketing Strategies, and Scale It Fast
4 min
The internet is a global high-density slum. The Kowloon Walled City of our times, it is packed to brim with useless promotional content. Trying to sell a product in this environment is no easy feat.
No matter how original and well thought-out it is, it has to provide cultural value to succeed. Otherwise you become the knockoff brand. Below are three ways to quickly integrate brand’s culture into your content-marketing strategy, and what’s even more important — scale it with little to no additional resources.
No matter how original and well thought-out it is, it has to provide cultural value to succeed. Otherwise you become the knockoff brand. Below are three ways to quickly integrate brand’s culture into your content-marketing strategy, and what’s even more important — scale it with little to no additional resources.
How To Solve?: «ECONNREFUSED — connection refused by server»
3 min
Tutorial
Chances are that while you've been using FileZilla you've also come across the ECONNREFUSED — connection refused by a server error. If that's the case — great that you've found this tutorial! I am going to show you three methods that might help you with resolving this FTP error.
5 Critical Myths Preventing You To Gain Revenue Through A Mobile App
4 min
It is quite observable today that every business requires to leverage the power of the internet and mobile to earn more profit and attract tech-savvy audiences.
How-to: 5 Steps Towards Successful Website Redesign
3 min
A website redesign might be a powerful strategy to bring new life to a business. Still, there are also lots of cases when poorly prepared redesign resulted in financial losses, angry users, and other problems.
Top 5 Localization Trends in 2020
4 min
Did you know that 72.1% of Internet users prefer to dwell on websites translated in their native language? That’s a lot of people.
But that’s fine. You see, with today’s technologies you can translate your text into any language you choose. “Okay, so what?” — well, people who browse products described in their native tongue tend to trust those seller companies more.
So, by localizing your content, you can tremendously increase the number of your clients, sales, and, of course, grow your business. And the truth is that the localization industry is also evolving along with other digital businesses.
To prove it, we at Alconost have researched and listed the top 5 localization trends you can take advantage of in 2020. Let’s dive in!
Case Study: How to Get Featured on Google Play and Adapt ASO to Different Countries
13 min
Full HP Ltd is an international mobile game development company with 40+ employees and offices in Rostov-on-Don and Cyprus. Their portfolio includes 8 games, among them Mad GunZ (a Google Play Editors' choice) and Blocky Cars (a Catappult Editors' choice). Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million.
The company is actively involved in the life of the IT community and is a sponsor of the Sunflower game devs festival.
The Full HP Ltd team translates texts for Blocky Cars and Mad GunZ using Nitro professional translation service, and agreed to share some of their lifehacks with us:
- how to maximize ASO optimization results
- how to get on the home page of Google Play
- how to monetize children’s games
- and the benefits of releasing a game on alternative platforms.
How to Prepare a Game for Localization? 10 Basic Rules
8 min
Tutorial
Should you act first and think later, or vice versa? Knowing these little tricks when designing your game could save you a fortune.
We’ve written this article as a tribute to numerous questions from our clients.
What’s wrong with my game? Why isn’t localization enough? How can we fix it?
Cutting corners when bootstrapping a new game is a widely-used strategy. And it might even be an efficient one, as long as you aren’t planning to grow incrementally.
However, shortly after the long-awaited local release is in the bag, most game developers start thinking about how to attract more international gamers. And sooner or later, after taking a crack at promoting their game in more countries, they come up with several ideas for localization.
10 SEO Myths to Leave Behind in 2020
6 min
To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google, like the BERT update in October aimed at helping the search engine better interpret natural language searches. Or the site diversity update in June, which focused on reducing duplicate organic listings on SERPs for the same site.
Top 10 Mobile Application Development companies startups can partner with in 2020
6 min
In the current business landscape, it is important for small and mid-scale organizations to adopt modern app development strategies in order to win the race. Innovative mobile application development solutions provided by top mobile app development companies are the success fruits for any business.
As per Statista, mobile app programmers have developed apps for various business verticals viz. sports games, ride-hailing, taxi-apps, and video apps in the year 2019. There are about 2.46 million apps available in the Google play store as of Q2 2019.
But finding a company that can deliver cost-effective mobile application services could be a daunting task for many business owners as they have to pour their time as well as their efforts. Keeping this in mind, I have encapsulated a list of top 10 mobile app development companies that would surely help grow your business.
The list given below is prepared by taking care of various parameters like google search, company's portfolio, reviews of the clients, ratings from firms like Clutch, Goodfirms, and Youtube.
Find the list below:
1) Mobcoder
Project Cost: $5,000+
Locale: Seattle, WA
Rating on Clutch: 5.0
It is a leading app development company providing useful mobile application development solutions to its clients since 2014. Hire mobile application developers from this company as they build solutions, map a strategy and elevate product experience with their amazing product delivery. They work on all the latest technologies including Flutter, Ionic, Kotlin etc. Hence, they build innovative mobile application development solutions for their clientele.
How to Localize an App or Game? Top Ten Free E-learning Sources
4 min
The new year means new plans and new prospects. And if you were considering localizing your product last year, it might be the right time to take action instead of postponing it indefinitely.
That’s why we at Alconost have prepared a list of free e-learning resources that are sure to help explore the topic of localization and ultimately equip you to manage the whole process on your own. We use some of these courses for our internal training, and we hope you like them, too.
We’ve arranged the e-learning resources in an order that consecutively mirrors the localization process. We recommend that you go down the list step by step for best results.
Top 20 Apps that a Healthcare Provider can't Miss
7 min
- Are you searching for the best healthcare apps?
- Want to use a healthcare app that is best in features and functioning?
- Looking for the best app for healthcare providers?
Here, in this blog, you will get answers to all such questions. Let’s start with some stats and facts related to apps for healthcare providers.
- The mHealth technology market is predicted to grow by 33% to USD 60 bn by 2020 (Marketsandmarkets)
- 93% of physicians find value having a mobile health app connected to Emergency Health Services. (Great call)
- 70% of surveyed doctors use mobile devices in 2016 to manage in-patient data, up from just 8% in 2013 (Black Book Market Research)
Habr — best articles, authors and statistics 2019
6 min
2019 is coming to an end, and it's Christmas soon. It is also the time to grab all data and collect statistics and a rating of the most interesting Habr's articles for this period.
In this post the best articles and best Habr authors 2019 will be presented, I also will show some statistical graphs that I find interesting or unusual.
Let's get started.
In this post the best articles and best Habr authors 2019 will be presented, I also will show some statistical graphs that I find interesting or unusual.
Let's get started.
Hubs
Authors' contribution
habrahabr 4238.0olegchir 3266.2alizar 3135.5phillennium 2676.8Shoohurt 2340.0Renegade 1645.0EgorKotkin 1595.0semen_grinshtein 1488.0shaida 1430.0