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The Complete List of Video Marketing Tools

Working with video *Internet marketing *

As of 2020, video marketing is, perhaps, the most popular and reliable way to advance via content marketing. Yes, useful articles, link exchanges, and advertising posts are still useful. However, video content is a much better way to sell your product to users. You can verify this by looking at the statistics, which suggests that in 2021 users will spend an average of 100 minutes a day watching a video. And if this is not enough for you, then polls suggest that about 48% of consumers prefer to learn about new products through video content.

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Total votes 1: ↑0 and ↓1 -1
Views 569
Comments 0

COVID-19 and Internet

Web analytics *Cloud services *Statistics in IT Cellular communication

СOVID-19 and Internet


Recent events caused by coronavirus spread have highlighted quite a few problem areas in society, economics, technology… And it’s not only about the panic, which is inevitable and will come back with any following global issue. But it is really about the consequences: crowded hospitals, empty shelves in supermarkets, people having to stay at home and use up the Internet which turns out to not be enough for everyone who’s going through the hard days and nights of #stayathome.

What already happened

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Total votes 6: ↑3 and ↓3 0
Views 1.4K
Comments 1

Content Marketing Culture: Why Cultural Influence Trumps Fighting For Social Media Traffic, Likes and Followers

vscextv corporate blog Internet marketing *Display advertising *Content-marketing *Media management *
Every new business needs an online platform, some turf to call your own. So, you invest time and money to build it. Finally, after months of negotiations and revisions, you deploy it. At first, you’re happy, but weeks go by and your shiny new website is still not attracting customers. In an effort to protect your investment, you start spending more money on PR trying to get people to notice you. But it doesn’t work the same way it did before.

Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.

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Total votes 9: ↑7 and ↓2 +5
Views 671
Comments 3

How To Find Your First Client As A Freelance Software Developer in 2020

Freelance Internet marketing *

In my previous post I mentioned that I had started my freelance career as a senior full stack software engineer. The first problem I faced was clients – it's a pretty tough job to find them. I will show you my trial and error approach to getting a first paid contract. It’ll start from paid ads on social networks, going through content marketing and surprisingly ending on free promotional channels. At each step I will share with you my thoughts, tips and samples. The whole journey from zero to one client took me three weeks.


At the start of the journey I had a portfolio site, several photos for ads, and a lot of optimism. I need to mention that I decided to avoid freelance marketplaces such as UpWork and Freelance.com as their rates are too low. I also avoided TopTal and Turing.com as I don’t want to spend my free time on their several-stage interviews (I've played this game with Google once, and don’t want to do it again).

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Total votes 2: ↑1 and ↓1 0
Views 4.9K
Comments 8

Developing and deploying Python for secured environments with Kushal Das

Конференции Олега Бунина (Онтико) corporate blog Information Security *Python *Programming *Conferences
Here is the translated Russian version of this interview.

The company of speakers at Moscow Python Conf++ 2020 is great, and it's not a good luck but thorough Program Committee's work. But who cares about achievements, it's much more interesting what the speaker thinks about our own questions. Conferences suits good to find it out, get insider information or advice from an experienced developer. But I got an advantage of being in Program Committee so I already asked our speaker Kushal Das some questions.

A unique feature of Kushal's speeches is that he often unveils «secret» ways to break Python code and then shows how to write code so that the NSA can't hack it. At our conference Kushal will tell you how to safely develop and deploy Python code. Of course I asked him about security.

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Total votes 4: ↑4 and ↓0 +4
Views 1.1K
Comments 0

How Startups Can Integrate Culture Into Their Content-Marketing Strategies, and Scale It Fast

vscextv corporate blog Internet marketing *Content-marketing *Media management *
The internet is a global high-density slum. The Kowloon Walled City of our times, it is packed to brim with useless promotional content. Trying to sell a product in this environment is no easy feat.

No matter how original and well thought-out it is, it has to provide cultural value to succeed. Otherwise you become the knockoff brand. Below are three ways to quickly integrate brand’s culture into your content-marketing strategy, and what’s even more important — scale it with little to no additional resources.

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Total votes 7: ↑6 and ↓1 +5
Views 553
Comments 0

How To Solve?: «ECONNREFUSED — connection refused by server»

Hosting Website development *Habr Network standards *
Tutorial

Chances are that while you've been using FileZilla you've also come across the ECONNREFUSED — connection refused by a server error. If that's the case — great that you've found this tutorial! I am going to show you three methods that might help you with resolving this FTP error.

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Total votes 5: ↑3 and ↓2 +1
Views 6.6K
Comments 1

Top 5 Localization Trends in 2020

Alconost corporate blog Language localisation *Mobile applications monetization *Product Management *Games promotion *


Did you know that 72.1% of Internet users prefer to dwell on websites translated in their native language? That’s a lot of people.


But that’s fine. You see, with today’s technologies you can translate your text into any language you choose. “Okay, so what?” — well, people who browse products described in their native tongue tend to trust those seller companies more.


So, by localizing your content, you can tremendously increase the number of your clients, sales, and, of course, grow your business. And the truth is that the localization industry is also evolving along with other digital businesses.


To prove it, we at Alconost have researched and listed the top 5 localization trends you can take advantage of in 2020. Let’s dive in!

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Rating 0
Views 1.2K
Comments 2

Case Study: How to Get Featured on Google Play and Adapt ASO to Different Countries

Alconost corporate blog Language localisation *Games monetization *Mobile App Analytics *Games promotion *


Full HP Ltd is an international mobile game development company with 40+ employees and offices in Rostov-on-Don and Cyprus. Their portfolio includes 8 games, among them Mad GunZ (a Google Play Editors' choice) and Blocky Cars (a Catappult Editors' choice). Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million.

The company is actively involved in the life of the IT community and is a sponsor of the Sunflower game devs festival.

The Full HP Ltd team translates texts for Blocky Cars and Mad GunZ using Nitro professional translation service, and agreed to share some of their lifehacks with us:

  • how to maximize ASO optimization results
  • how to get on the home page of Google Play
  • how to monetize children’s games
  • and the benefits of releasing a game on alternative platforms.
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Total votes 2: ↑0 and ↓2 -2
Views 1K
Comments 0

How to Prepare a Game for Localization? 10 Basic Rules

Alconost corporate blog Monetization of IT systems *Web services monetization *Mobile applications monetization *Product Management *
Tutorial

Should you act first and think later, or vice versa? Knowing these little tricks when designing your game could save you a fortune.

We’ve written this article as a tribute to numerous questions from our clients.


What’s wrong with my game? Why isn’t localization enough? How can we fix it?

Cutting corners when bootstrapping a new game is a widely-used strategy. And it might even be an efficient one, as long as you aren’t planning to grow incrementally.


However, shortly after the long-awaited local release is in the bag, most game developers start thinking about how to attract more international gamers. And sooner or later, after taking a crack at promoting their game in more countries, they come up with several ideas for localization.

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Rating 0
Views 828
Comments 2

10 SEO Myths to Leave Behind in 2020

Search engines *Search engine optimization *
To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google, like the BERT update in October aimed at helping the search engine better interpret natural language searches. Or the site diversity update in June, which focused on reducing duplicate organic listings on SERPs for the same site.


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Total votes 6: ↑4 and ↓2 +2
Views 1.1K
Comments 0

Top 10 Mobile Application Development companies startups can partner with in 2020

Development of mobile applications *Mobile applications design *Mobile applications monetization *Start-up development Offices of IT companies

In the current business landscape, it is important for small and mid-scale organizations to adopt modern app development strategies in order to win the race. Innovative mobile application development solutions provided by top mobile app development companies are the success fruits for any business.


As per Statista, mobile app programmers have developed apps for various business verticals viz. sports games, ride-hailing, taxi-apps, and video apps in the year 2019. There are about 2.46 million apps available in the Google play store as of Q2 2019.


But finding a company that can deliver cost-effective mobile application services could be a daunting task for many business owners as they have to pour their time as well as their efforts. Keeping this in mind, I have encapsulated a list of top 10 mobile app development companies that would surely help grow your business.


The list given below is prepared by taking care of various parameters like google search, company's portfolio, reviews of the clients, ratings from firms like Clutch, Goodfirms, and Youtube.


Find the list below:


1) Mobcoder


image
Project Cost: $5,000+


Locale: Seattle, WA


Rating on Clutch: 5.0


It is a leading app development company providing useful mobile application development solutions to its clients since 2014. Hire mobile application developers from this company as they build solutions, map a strategy and elevate product experience with their amazing product delivery. They work on all the latest technologies including Flutter, Ionic, Kotlin etc. Hence, they build innovative mobile application development solutions for their clientele.

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Total votes 1: ↑1 and ↓0 +1
Views 1.3K
Comments 1

How to Localize an App or Game? Top Ten Free E-learning Sources

Alconost corporate blog Development of mobile applications *Game development *Language localisation *Mobile applications monetization *


The new year means new plans and new prospects. And if you were considering localizing your product last year, it might be the right time to take action instead of postponing it indefinitely.


That’s why we at Alconost have prepared a list of free e-learning resources that are sure to help explore the topic of localization and ultimately equip you to manage the whole process on your own. We use some of these courses for our internal training, and we hope you like them, too.


We’ve arranged the e-learning resources in an order that consecutively mirrors the localization process. We recommend that you go down the list step by step for best results.

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Rating 0
Views 662
Comments 2

Top 20 Apps that a Healthcare Provider can't Miss

Mobile applications monetization *Business Models *Health
  • Are you searching for the best healthcare apps?
  • Want to use a healthcare app that is best in features and functioning?
  • Looking for the best app for healthcare providers?


Here, in this blog, you will get answers to all such questions. Let’s start with some stats and facts related to apps for healthcare providers.

  1. The mHealth technology market is predicted to grow by 33% to USD 60 bn by 2020 (Marketsandmarkets)
  2. 93% of physicians find value having a mobile health app connected to Emergency Health Services. (Great call)
  3. 70% of surveyed doctors use mobile devices in 2016 to manage in-patient data, up from just 8% in 2013 (Black Book Market Research)

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Rating 0
Views 2K
Comments 1

Habr — best articles, authors and statistics 2019

Programming *Data visualization *Web analytics *Statistics in IT Social networks and communities
2019 is coming to an end, and it's Christmas soon. It is also the time to grab all data and collect statistics and a rating of the most interesting Habr's articles for this period.



In this post the best articles and best Habr authors 2019 will be presented, I also will show some statistical graphs that I find interesting or unusual.

Let's get started.
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Total votes 23: ↑22 and ↓1 +21
Views 2.2K
Comments 11

SEO vs. PPC — What's better for your business?

Search engines *Internet marketing *Display advertising *Contextual advertising *Search engine optimization *
What's better for your business?

At a certain point, any website owner wonders what's better: SEO or PPC? Which promotion strategy will be the most rational to use in this particular situation? Or maybe it's best to combine both?

Before you decide between SEO and PPC, you need to consider the differences between them…


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Total votes 2: ↑0 and ↓2 -2
Views 1.6K
Comments 0

Android, Google and free content licenses. Who is to blame and what can be done?

Programming *Development for Android *Mobile App Analytics *IT-companies

The story of another ban.


Have you heard about bans on apps and developers in Google Play? This is just such a story. It’s also an attempt to collect similar cases into one place and offer some kind of plan of action to prevent Google’s unpredictable actions. It isn’t fair to be banned for the legal use of free material. Personally, I like the idea of content licenses such as CC BY-SA, which permits any use, including commercial. Thanks to such licenses, we developers have websites like StackOverflow, where I’ve been elected to be the moderator. Unfortunately, companies like Google don’t respect the ideas behind these licenses. Here's my story.

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Total votes 2: ↑1 and ↓1 0
Views 523
Comments 0

The RetouchMe Case Study: What We Learned from Localizing an App into 35 Languages

Alconost corporate blog Development of mobile applications *Language localisation *Mobile applications monetization *Start-up development


RetouchMe is a popular app in which professional designers can edit your photos in 10-15 minutes.
In the US it ranks between 100th and 150th on the top chart for App Store applications (in the «Photo and Video» category).

  • 17 million installs in 150 countries
  • Localization into 35 languages
  • 10-15 minutes average photo editing time
  • An army of designers and moderators in various countries
  • Available in the App Store and Google Play, as well as the Amazon AppStore and the Samsung Galaxy Store

RetouchMe turns to Alconost for their localization needs, and translates updates using our Nitro online service.

The RetouchMe team shared with Nitro how localization helped them reach top rankings in many countries, whether localization into 35 languages paid off, and how to add new features in just 24-48 hours without the need for a new release.
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Rating 0
Views 679
Comments 0