As of 2020, video marketing is, perhaps, the most popular and reliable way to advance via content marketing. Yes, useful articles, link exchanges, and advertising posts are still useful. However, video content is a much better way to sell your product to users. You can verify this by looking at the statistics, which suggests that in 2021 users will spend an average of 100 minutes a day watching a video. And if this is not enough for you, then polls suggest that about 48% of consumers prefer to learn about new products through video content.
СOVID-19 and Internet
Recent events caused by coronavirus spread have highlighted quite a few problem areas in society, economics, technology… And it’s not only about the panic, which is inevitable and will come back with any following global issue. But it is really about the consequences: crowded hospitals, empty shelves in supermarkets, people having to stay at home and use up the Internet which turns out to not be enough for everyone who’s going through the hard days and nights of #stayathome.
What already happened
Content Marketing Culture: Why Cultural Influence Trumps Fighting For Social Media Traffic, Likes and Followers
Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.
In my previous post I mentioned that I had started my freelance career as a senior full stack software engineer. The first problem I faced was clients – it's a pretty tough job to find them. I will show you my trial and error approach to getting a first paid contract. It’ll start from paid ads on social networks, going through content marketing and surprisingly ending on free promotional channels. At each step I will share with you my thoughts, tips and samples. The whole journey from zero to one client took me three weeks.
At the start of the journey I had a portfolio site, several photos for ads, and a lot of optimism. I need to mention that I decided to avoid freelance marketplaces such as UpWork and Freelance.com as their rates are too low. I also avoided TopTal and Turing.com as I don’t want to spend my free time on their several-stage interviews (I've played this game with Google once, and don’t want to do it again).
The company of speakers at Moscow Python Conf++ 2020 is great, and it's not a good luck but thorough Program Committee's work. But who cares about achievements, it's much more interesting what the speaker thinks about our own questions. Conferences suits good to find it out, get insider information or advice from an experienced developer. But I got an advantage of being in Program Committee so I already asked our speaker Kushal Das some questions.
A unique feature of Kushal's speeches is that he often unveils «secret» ways to break Python code and then shows how to write code so that the NSA can't hack it. At our conference Kushal will tell you how to safely develop and deploy Python code. Of course I asked him about security.
No matter how original and well thought-out it is, it has to provide cultural value to succeed. Otherwise you become the knockoff brand. Below are three ways to quickly integrate brand’s culture into your content-marketing strategy, and what’s even more important — scale it with little to no additional resources.
It is quite observable today that every business requires to leverage the power of the internet and mobile to earn more profit and attract tech-savvy audiences.
A website redesign might be a powerful strategy to bring new life to a business. Still, there are also lots of cases when poorly prepared redesign resulted in financial losses, angry users, and other problems.
Did you know that 72.1% of Internet users prefer to dwell on websites translated in their native language? That’s a lot of people.
But that’s fine. You see, with today’s technologies you can translate your text into any language you choose. “Okay, so what?” — well, people who browse products described in their native tongue tend to trust those seller companies more.
So, by localizing your content, you can tremendously increase the number of your clients, sales, and, of course, grow your business. And the truth is that the localization industry is also evolving along with other digital businesses.
To prove it, we at Alconost have researched and listed the top 5 localization trends you can take advantage of in 2020. Let’s dive in!
Full HP Ltd is an international mobile game development company with 40+ employees and offices in Rostov-on-Don and Cyprus. Their portfolio includes 8 games, among them Mad GunZ (a Google Play Editors' choice) and Blocky Cars (a Catappult Editors' choice). Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million.
The company is actively involved in the life of the IT community and is a sponsor of the Sunflower game devs festival.
The Full HP Ltd team translates texts for Blocky Cars and Mad GunZ using Nitro professional translation service, and agreed to share some of their lifehacks with us:
- how to maximize ASO optimization results
- how to get on the home page of Google Play
- how to monetize children’s games
- and the benefits of releasing a game on alternative platforms.
Should you act first and think later, or vice versa? Knowing these little tricks when designing your game could save you a fortune.
We’ve written this article as a tribute to numerous questions from our clients.
What’s wrong with my game? Why isn’t localization enough? How can we fix it?
Cutting corners when bootstrapping a new game is a widely-used strategy. And it might even be an efficient one, as long as you aren’t planning to grow incrementally.
However, shortly after the long-awaited local release is in the bag, most game developers start thinking about how to attract more international gamers. And sooner or later, after taking a crack at promoting their game in more countries, they come up with several ideas for localization.
In the current business landscape, it is important for small and mid-scale organizations to adopt modern app development strategies in order to win the race. Innovative mobile application development solutions provided by top mobile app development companies are the success fruits for any business.
As per Statista, mobile app programmers have developed apps for various business verticals viz. sports games, ride-hailing, taxi-apps, and video apps in the year 2019. There are about 2.46 million apps available in the Google play store as of Q2 2019.
But finding a company that can deliver cost-effective mobile application services could be a daunting task for many business owners as they have to pour their time as well as their efforts. Keeping this in mind, I have encapsulated a list of top 10 mobile app development companies that would surely help grow your business.
The list given below is prepared by taking care of various parameters like google search, company's portfolio, reviews of the clients, ratings from firms like Clutch, Goodfirms, and Youtube.
Find the list below:
Project Cost: $5,000+
Locale: Seattle, WA
Rating on Clutch: 5.0
It is a leading app development company providing useful mobile application development solutions to its clients since 2014. Hire mobile application developers from this company as they build solutions, map a strategy and elevate product experience with their amazing product delivery. They work on all the latest technologies including Flutter, Ionic, Kotlin etc. Hence, they build innovative mobile application development solutions for their clientele.
The new year means new plans and new prospects. And if you were considering localizing your product last year, it might be the right time to take action instead of postponing it indefinitely.
That’s why we at Alconost have prepared a list of free e-learning resources that are sure to help explore the topic of localization and ultimately equip you to manage the whole process on your own. We use some of these courses for our internal training, and we hope you like them, too.
We’ve arranged the e-learning resources in an order that consecutively mirrors the localization process. We recommend that you go down the list step by step for best results.
- Are you searching for the best healthcare apps?
- Want to use a healthcare app that is best in features and functioning?
- Looking for the best app for healthcare providers?
Here, in this blog, you will get answers to all such questions. Let’s start with some stats and facts related to apps for healthcare providers.
- The mHealth technology market is predicted to grow by 33% to USD 60 bn by 2020 (Marketsandmarkets)
- 93% of physicians find value having a mobile health app connected to Emergency Health Services. (Great call)
- 70% of surveyed doctors use mobile devices in 2016 to manage in-patient data, up from just 8% in 2013 (Black Book Market Research)
In this post the best articles and best Habr authors 2019 will be presented, I also will show some statistical graphs that I find interesting or unusual.
Let's get started.
At a certain point, any website owner wonders what's better: SEO or PPC? Which promotion strategy will be the most rational to use in this particular situation? Or maybe it's best to combine both?
Before you decide between SEO and PPC, you need to consider the differences between them…
The story of another ban.
Have you heard about bans on apps and developers in Google Play? This is just such a story. It’s also an attempt to collect similar cases into one place and offer some kind of plan of action to prevent Google’s unpredictable actions. It isn’t fair to be banned for the legal use of free material. Personally, I like the idea of content licenses such as CC BY-SA, which permits any use, including commercial. Thanks to such licenses, we developers have websites like StackOverflow, where I’ve been elected to be the moderator. Unfortunately, companies like Google don’t respect the ideas behind these licenses. Here's my story.
RetouchMe is a popular app in which professional designers can edit your photos in 10-15 minutes.
In the US it ranks between 100th and 150th on the top chart for App Store applications (in the «Photo and Video» category).
- 17 million installs in 150 countries
- Localization into 35 languages
- 10-15 minutes average photo editing time
- An army of designers and moderators in various countries
- Available in the App Store and Google Play, as well as the Amazon AppStore and the Samsung Galaxy Store
RetouchMe turns to Alconost for their localization needs, and translates updates using our Nitro online service.
The RetouchMe team shared with Nitro how localization helped them reach top rankings in many countries, whether localization into 35 languages paid off, and how to add new features in just 24-48 hours without the need for a new release.