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App Localization in Ten Steps

Alconost corporate blog Development of mobile applications *Language localisation *Mobile applications monetization *Product Management *
Translation
Tutorial


According to predictions of the analytical platform App Annie, interest in mobile apps will enjoy stable growth over the next four years. So, if you’re considering bringing your app to new markets, this is the time to do it.


During my two years as the localization manager, I came to understand that localization has its own rules, and knowing them can help you adapt any product for a new market quickly and competently. These principles will be useful for anyone who wants to localize an app but doesn’t know where to start.


1. Evaluate the potential


Start with the most important thing: figuring out which languages you need to localize your app into and determining whether or not localization is justified at all.


Here’s an example from my experience: Israel isn't a high-priority market for Badoo, but the app is localized into modern Hebrew. Moreover, only 6% of Israeli Badoo users actually run the app in Hebrew (as a comparison, 62.5% of Israeli users speak English). In this particular case, localization is justified even with these statistics, but a similar situation could represent a losing proposition for your app. So, study your market.
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Total votes 1: ↑0 and ↓1 -1
Views 1.1K
Comments 3

The Top 10 Languages for App Localization

Alconost corporate blog Development of mobile applications *Language localisation *Mobile applications monetization *Mobile App Analytics *


App localization statistics, case studies and analytics


The goal of every app developer, product manager, and marketing manager is to drive their app’s visibility and broaden its coverage. At the same time, this is also a way to approach the ultimate business goal of increasing monthly active users and revenue.

This brings us to the idea of app localization, which allows a product to reach new geographical regions and satisfy specific needs and user expectations. As such, localization must address multiple linguistic, cultural, regional, and religious considerations.

Written by Alconost
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Total votes 7: ↑6 and ↓1 +5
Views 1.9K
Comments 2

A/B test is not enough

Machine learning *Internet marketing

A/B test is not enough


There is a common opinion that A/B test is a universal, half-automatic tool that always helps to increase conversion, loyalty and UX. However misinterpretation of results or wrong sampling leads to the loss of loyal audience and decrease of margin. Why? A/B is based on the basic assumption that this sample is homogeneous and representative, scalability of results. In reality, the audience is heterogeneous — recall the “20/80” distribution for income. Heterogeneity means that sensitivity to A/B varies significantly within the sample.
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Total votes 8: ↑8 and ↓0 +8
Views 918
Comments 0

5 Activities to Accelerate Problem Solving in Any IT Team

Hygger corporate blog Project management *Growth Hacking *Product Management *
Every manager knows what it is like to solve a problem. This is a daily activity for many people and it usually leads to the best outcomes. If you ignore or admit problems in your business, competitors can quickly pass you and your company will hang behind.

Any action that is aimed to solve a problem should identify this particular problem and its causes. Understanding the causes, you'll be able to set priorities and choose alternatives for the best solution, as well as directly implement this solution. The ability to solve internal and external problems timely and make responsible decisions is what managers should learn from the very start of their career. In this article, we’ll identify powerful problem-solving activities and analyze some effective techniques and exercises for teamwork.

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Total votes 2: ↑1 and ↓1 0
Views 2.3K
Comments 1

How Microgaming Software Developers Protect Users from Hacks

Growth Hacking *Software
Microgaming is justly considered a founding father of the online gambling industry as it created the world’s first online casino platform back in 1994. And the first mobile casino was launched in 2004, again by Microgaming. Over the years, the brand’s legendary casino products have gained a high-profile reputation.
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Total votes 3: ↑2 and ↓1 +1
Views 1K
Comments 0

Machine Learning and Theory of Constraints

Machine learning *Web analytics *Product Management *Business Models
Backlog prioritization requires simplification and weighting of tasks. Each one belongs to strategy like ads acquisition or CRO. We may consider turnover, operational costs, other metrics as input; profit margin, ROI — as output in case of retail. The perfect goal is to find 20/80 solution and focus resources on a single strategy at a time. Metrics tied to strategies gives the dimension of model. Sometimes unit economy relations are violated because of non-linearity. In practice it means low/insignificant correlation and poor regression. Example: it is impossible to separate acquisition and conversion — the quantity of acquisition affect its quality and vice versa. Decomposition of tasks/strategies assumes linear decomposition of nonlinear system. Besides nonlinear statistical evaluation of strategies is required when CJM can't be tracked or online/offline channels can't be separated.
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Total votes 13: ↑12 and ↓1 +11
Views 1K
Comments 2

5 Methods to Run an Effective Brainstorm

Hygger corporate blog Growth Hacking *Product Management *Personnel Management *
Successful decisions are being achieved by the efforts of individuals. Their collaboration is the key to success. No matter if they have won a basketball champ or released a new software product.

Where does the team path to success begin? In this post, we share ten essential tips on how to improve team meeting discussions and describe five powerful methods that accelerate brainstorming sessions. IT professionals, this will perfectly suit you too.

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Total votes 8: ↑7 and ↓1 +6
Views 1.6K
Comments 0

Marketing with ML decision making

Machine learning *Web analytics *Internet marketing
Sandbox
Backlog prioritization leads to the choice between strategies. Each one has its metrics. There is a requirement to choose the most important one. ML scoring is a solution when non linearity exists and economy is nonlinear. See introduction here. Two groups are considered. First (I) corresponds to web conversion {bounce rate, micro conversion, time, depth}. Second (II) corresponds to attraction of new visitors from organic channel {visits, viewers, views}. The target function is a number of commercial offers per day. The task is to reduce the dimension to get the optimal simple strategy. In this case online/offline B2B channels can't be separated: market is thin and new customers may have some information about 'the brand' from both channels. Therefore statistical evaluation is closer to reality than direct CJM tracking in this case.
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Total votes 10: ↑8 and ↓2 +6
Views 1.1K
Comments 0

The big interview with Martin Kleppmann: “Figuring out the future of distributed data systems”

JUG Ru Group corporate blog Programming *Conferences Distributed systems *Interview


Dr. Martin Kleppmann is a researcher in distributed systems at the University of Cambridge, and the author of the highly acclaimed «Designing Data-Intensive Applications» (O'Reilly Media, 2017). 

Kevin Scott, CTO at Microsoft once said: «This book should be required reading for software engineers. Designing Data-Intensive Applications is a rare resource that connects theory and practice to help developers make smart decisions as they design and implement data infrastructure and systems.»

Martin’s main research interests include collaboration software, CRDTs, and formal verification of distributed algorithms. Previously he was a software engineer and an entrepreneur at several Internet companies including LinkedIn and Rapportive, where he worked on large-scale data infrastructure.

Vadim Tsesko (@incubos) is a lead software engineer at Odnoklassniki who works in Core Platform team. Vadim’s scientific and engineering interests include distributed systems, data warehouses and verification of software systems.

Contents:


  • Moving from business to academic research;
  • Discussion of «Designing Data-Intensive Applications»;
  • Common sense against artificial hype and aggressive marketing;
  • Pitfalls of CAP theorem and other industry mistakes;
  • Benefits of decentralization;
  • Blockchains, Dat, IPFS, Filecoin, WebRTC;
  • New CRDTs. Formal verification with Isabelle;
  • Event sourcing. Low level approach. XA transactions; 
  • Apache Kafka, PostgreSQL, Memcached, Redis, Elasticsearch;
  • How to apply all that tools to real life;
  • Expected target audience of Martin’s talks and the Hydra conference.

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Total votes 13: ↑12 and ↓1 +11
Views 1.8K
Comments 0

Grow Your Revenue Using In-app Purchases

Development of mobile applications *Mobile applications monetization *Mobile App Analytics *
In 2019, things are going to shake up particularly with regards to in-app purchases and the best approach. In the event that you are eyeing to procure great income from these administrations, at that point you should look at the tips underneath.

Introduce Timely Discounts

Given the relentless challenge in the Mobile app world, it is significant that you venture up your game. One of the techniques that you can actualize is having constrained time offers. In doing this, you get the chance to publicity the item or administrations among versatile app clients. The time factor is likewise vital as you don't wish to overstretch the markdown offers.

Besides, you have to bring on board mastery to enable you to think in transit forward with regards to the limits. Keep in mind, you should be strategic in request to gain more income and clients.

Adventure into Partnerships

It is anything but difficult to fly solo with regards to Mobile apps however you can't neglect the need accomplices. As you advance your items and administrations, it is significant that liaise with substances that can support your incomes.

In any case, picking the best corporate to connect with is no stroll in the recreation center. You will be required to investigate how their items/administrations can enable you to manufacture your image. Under this, you may have joint effort between an application for wearable emergency clinic gadgets and social insurance association. The outcome will be an increase in the number of clients accessing the in-app purchases.

Besides this, you may pick to package together at least two items under your image when pushing the in-app purchases.
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Total votes 12: ↑10 and ↓2 +8
Views 574
Comments 0

Essential on-site SEO factors

Internet marketing Search engine optimization
With this post, I start a series of SEO related articles where I'm going to share my 11+ years experience in SEO to help you understand better how it works. The top-rated comment on Reddit in the post I saw last week What do you wish developers knew about SEO? was: «The most dangerous thing in SEO is a developer that thinks he understands SEO. They so rarely do». So this article is for developers who want to deliver a better SEO for clients and SEO beginners, as well as for the entrepreneurs, who are about to hire an SEO agency. You need to understand, why some sites are on top in search results and some will never be there.

on-site SEO factors
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Rating 0
Views 585
Comments 4

Open source tool for intent-based search quality validation

IT systems testing *Development for e-commerce *Search engine optimization
No matter how cool your search solution is, without a reliable way of testing it you will not be able to do any improvement without breaking something valuable.

Even a tiny increase in overall search result quality might have a noticeable effect on conversion rate. Naturally, you can use exit-rate to judge if your search needs improvements and do required adjustments, but will you be able to make sure those changes are safe? What if improved relevancy for a specific category breaks search for several other categories?

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Moreover, high exit-rate means no matter what you are going to do, the problem has taken place, so dozens of customers already didn’t manage to find what they were up to. Basically, the only way to proceed is to have a reliable search quality validation approach.
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Total votes 7: ↑6 and ↓1 +5
Views 543
Comments 0

Top 10 Chat, Audio & Video Calling API & SDK Providers for Enterprise Business

Instant Messaging *Conferences Social networks and communities
The Worlds Leading Real-time Messaging, Audio & Video Chat Solutions That Made Biggest Impact In 2019

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With the growing trend of digitalization, most enterprises have transformed their communication methodology from mainstream to digital. In order to keep up with competitors, companies regularly upgrade their services, specially the way they relay information to their customers as well as their employees. Today, seamless real-time networking plays a critical role in engaging with individuals and enterprises, and the best way to implement such a feat is onboarding a Real-Time Chat, Voice & Video Calling SDK/API providers.
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Total votes 5: ↑5 and ↓0 +5
Views 38K
Comments 4

Setting up network sales channels for DO-RA gadgets

Amazon Web Services *Internet marketing Gadgets IOT Medical gadgets
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Introduction


In early March 2019, Intersoft Eurasia team completed work on a test batch of DO-RA gadgets — personal, cross-platform dosimeters-radiometers to monitor the radiation situation at the measurement site, compatible with iOS and Android smartphones and tablets.

By buying such a device, the user receives the following: reliable electronics which have undergone radiation testing in the factory laboratory, stylish colored case in the spirit of Malevich ;) for every taste, gift packaging, color insert instructions in Russian and English, special USB charging cable, a free updateable DO-RA.Pro application from the App Store and Google Play.

The next step in our project implementation is to find the best sales channels for Made in Russia products in the challenging environment of stagnant purchasing power.
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Total votes 13: ↑11 and ↓2 +9
Views 646
Comments 6

How Many Developers Need to Create Service Like Airbnb

Development of mobile applications *Server Administration *Mobile App Analytics *
Back in 2007, Brian Chesky and Joe Gebbia shared a room in San Francisco and were unable to pay rent on time. As a way out, they decided to turn their living space into a simple bed-and-breakfast hotel to get some money from travelers. If you love traveling i can advice you Travel news site. A year later, the venturers launched a website which evolved into the most famous peer-to-peer renting technology service called Airbnb.

 Now, the company has 3,100 employees and generates insane revenues for its founders. The statistics say that Airbnb has 150 million registered users, 3 million hosts, and 4 million listed offers. The service covers 80,000 cities in 190 countries, and, interestingly, 50% of traffic comes from mobile applications.

  These figures are so impressive that you may also want to create your own Airbnb clone and become successful. But slow down. This story is already written; do you really need to create a marketplace similar to Airbnb?
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Total votes 14: ↑13 and ↓1 +12
Views 2.3K
Comments 0

How to build a brand?

Branding
Let's see what we mean when we talk about a brand. A brand is, first of all, associations that people immediately have when they hear the name of your company, mobile application, website, etc.

Brand building is a long process. Be prepared that it will take not one, not two, or even 6 months — you must be ready to work on it all the time.
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Total votes 11: ↑10 and ↓1 +9
Views 774
Comments 0

Top game development companies in the world

Game development *Games monetization *Game design *Games promotion *

The game industry is growing, especially among small, independent development companies. If you're looking for a game development company, let's take a glimpse at some top game development companies ranked, basing the list on games, as well as the number of existing players and uniqueness.


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Total votes 12: ↑10 and ↓2 +8
Views 7.6K
Comments 3