Why SEO is Immortal — And the True Nature of GEO

Marketers are in a state of panic. SEO is "dead," link-through rates are plummeting, and digital promotion seems futile as LLMs dominate user attention. Naturally, a wave of experts has emerged, offering advice on how businesses can get "noticed" by AI. And, like clockwork, "GEO" (Generative Engine Optimization) services have flooded the market.
In this article, I will explain why SEO isn't going anywhere and why most current theories on GEO are fundamentally flawed.







