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Amazing Tactics to Improve Your Social Media Marketing Efforts

Internet marketing Social networks and communities
image

The benefits of a great social media strategy include increased brand awareness, customer loyalty, quality leads, and increased sales.

However, these kinds of results are not easy to achieve.

There’s fierce competition on social media and different ranking algorithms judging the content you post. Social media audiences also choose what content they deem relevant.

You can no longer post content and hope that people will follow your account, engage with your content, and convert. Instead, you need to implement tactics that can help you gain market traction while enhancing your social presence.

Moreover, a good social media app is what can actually bring you fruitful results. You can hire dedicated mobile app developers from reputed mobile app development companies to boost your social media marketing ROI.

In this post, I’ll discuss some of the tactics you can implement to boost your social media marketing efforts.
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Rating 0
Views 553
Comments 6

The Project «Fabula»: How to find the desired video-fragment or person in a pile of video files?

Спецлаб corporate blog IPTV *Big Data *Display advertising Video equipment
If a person is far over 20, then he has already accumulated a huge film library of his life, as well as videos from friends, relatives, and from his place of work… It is no longer possible to find someone or something specific there. Recently, I was preparing a video compilation for my daughter's anniversary – I spent a week. The media is all the more overloaded with video archives. And every day, millions of terabytes of video content appear in the world. And this is in the era of BIG DATA.

image
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Total votes 3: ↑3 and ↓0 +3
Views 569
Comments 4

Implementing safety measures for your taxi business amid COVID-19: How to develop a taxi app with these safety measures?

Self Promo


We understand that accountability starts with us,” says Sachin Kansal, the senior director of product management at Uber. With the vaccine for the Coronavirus still in the making, there is a need for collective responsibility to ensure global safety. Nations across the world are gradually lifting lockdowns, owing to the economic downfall. On the other hand, people are adapting to the ‘new’ normal. 


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Rating 0
Views 510
Comments 0

Facebook Ad Campaigns Ways from Manual to Automotive

Website development *Ruby *Ruby on Rails *Facebook API *Display advertising

Based on practice, even the simplest data analysis can lead to a significant reduction in CPA. Advertising campaigns on Facebook are no exceptions and need to be optimized over time. Often under optimization, you can see experiments with different types of audiences and targeting. If you want to get more conversions within the same budget, then you should pay attention to a few crucial points that we will consider in this article.

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Views 415
Comments 0

List of Top World Ruby's Conferences

Website development *Ruby *Ruby on Rails *Conferences

Ruby programmers around the world are participating in an increasing number of conferences where they gather to share reports on unfinished projects, discuss the future of Ruby, and welcome newcomers to the community. At such conferences, new ideas are born and a lot of inspiration comes for real masters of their craft. Let's take a look at the list of the main events of the Ruby community.

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Total votes 1: ↑1 and ↓0 +1
Views 1.2K
Comments 1

Scaling Culture as the Key to Getting Eyeballs on Your Brand

vscextv corporate blog Community management *Display advertising Content-marketing Media management *
The Web is a blessing and a curse. It’s the greatest publishing platform ever devised, it offers accessibility and allows for the free flow of information. On the other hand, it has made getting actual exposure even harder. Yet, some brands still mistake the former for the latter and continue to pursue traditional marketing strategies.

Total votes 4: ↑4 and ↓0 +4
Views 442
Comments 0

Ansible: CoreOS to CentOS, 18 months long journey

System administration *Server Administration *Monetization of IT systems *DevOps *Systems engineering


There was a custom configuration management solution.


I would like to share the story about a project. The project used to use a custom configuration management solution. Migration lasted 18 months. You can ask me 'Why?'. There are some answers below about changing processes, agreements and workflows.

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Total votes 3: ↑3 and ↓0 +3
Views 728
Comments 2

Programatic content marketing in the B2B segment

Website development *Ruby *Ruby on Rails *Internet marketing
Sandbox

Good content makes customers loyal, forms a positive brand image, and raises sales in the long term. But it only works if content reaches its target audience. To bring together prospective clients and relevant messages content marketing platforms are used. Learn how they can improve campaigns of marketing agencies, media buyers, and companies.

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Rating 0
Views 527
Comments 0

Top 5 SMM Tools to Skyrocket Your Social Strategy

Internet marketing Social networks and communities

Social media marketing or, simply, SMM is indispensable in 2020. All businesses and personal brands that want to attract user attention should focus on social networks. Moreover, if you want to dominate Facebook, Twitter, Instagram or any other platform, you will need dedicated SMM tools. It’s totally okay to start without them. But any profile that aims at sustainable growth should consider marketing and management software.


In this guide, we will briefly cover the main categories of SMM systems. Due to a large number of available tools, we just can’t review all of them. That’s why the main section unveils five the most useful and powerful systems for SMM specialists in 2020.

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Total votes 3: ↑3 and ↓0 +3
Views 1.9K
Comments 1

Digital marketing in 2020: marketers increase digital spending despite challenges

Internet marketing Display advertising Contextual advertising Content-marketing Search engine optimization
This article is based on Nielsen annual marketing report. Marketing is continuously transforming, and many marketers are spending more money on digital media. In fact, over half of all advertising budgets in the US are spent on digital marketing. But how can marketers know the efficiency of these new channels?


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Views 617
Comments 0

The Complete List of Video Marketing Tools

Working with video *Internet marketing

As of 2020, video marketing is, perhaps, the most popular and reliable way to advance via content marketing. Yes, useful articles, link exchanges, and advertising posts are still useful. However, video content is a much better way to sell your product to users. You can verify this by looking at the statistics, which suggests that in 2021 users will spend an average of 100 minutes a day watching a video. And if this is not enough for you, then polls suggest that about 48% of consumers prefer to learn about new products through video content.

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Total votes 1: ↑0 and ↓1 -1
Views 404
Comments 0

COVID-19 and Internet

Web analytics *Cloud services Statistics in IT Cellular communication

СOVID-19 and Internet


Recent events caused by coronavirus spread have highlighted quite a few problem areas in society, economics, technology… And it’s not only about the panic, which is inevitable and will come back with any following global issue. But it is really about the consequences: crowded hospitals, empty shelves in supermarkets, people having to stay at home and use up the Internet which turns out to not be enough for everyone who’s going through the hard days and nights of #stayathome.

What already happened

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Total votes 6: ↑3 and ↓3 0
Views 1.2K
Comments 1

Content Marketing Culture: Why Cultural Influence Trumps Fighting For Social Media Traffic, Likes and Followers

vscextv corporate blog Internet marketing Display advertising Content-marketing Media management *
Every new business needs an online platform, some turf to call your own. So, you invest time and money to build it. Finally, after months of negotiations and revisions, you deploy it. At first, you’re happy, but weeks go by and your shiny new website is still not attracting customers. In an effort to protect your investment, you start spending more money on PR trying to get people to notice you. But it doesn’t work the same way it did before.

Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.

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Total votes 9: ↑7 and ↓2 +5
Views 526
Comments 3

How To Find Your First Client As A Freelance Software Developer in 2020

Freelance Internet marketing

In my previous post I mentioned that I had started my freelance career as a senior full stack software engineer. The first problem I faced was clients – it's a pretty tough job to find them. I will show you my trial and error approach to getting a first paid contract. It’ll start from paid ads on social networks, going through content marketing and surprisingly ending on free promotional channels. At each step I will share with you my thoughts, tips and samples. The whole journey from zero to one client took me three weeks.


At the start of the journey I had a portfolio site, several photos for ads, and a lot of optimism. I need to mention that I decided to avoid freelance marketplaces such as UpWork and Freelance.com as their rates are too low. I also avoided TopTal and Turing.com as I don’t want to spend my free time on their several-stage interviews (I've played this game with Google once, and don’t want to do it again).

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Total votes 2: ↑1 and ↓1 0
Views 4.1K
Comments 8

Developing and deploying Python for secured environments with Kushal Das

Конференции Олега Бунина (Онтико) corporate blog Information Security *Python *Programming *Conferences
Here is the translated Russian version of this interview.

The company of speakers at Moscow Python Conf++ 2020 is great, and it's not a good luck but thorough Program Committee's work. But who cares about achievements, it's much more interesting what the speaker thinks about our own questions. Conferences suits good to find it out, get insider information or advice from an experienced developer. But I got an advantage of being in Program Committee so I already asked our speaker Kushal Das some questions.

A unique feature of Kushal's speeches is that he often unveils «secret» ways to break Python code and then shows how to write code so that the NSA can't hack it. At our conference Kushal will tell you how to safely develop and deploy Python code. Of course I asked him about security.

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Total votes 4: ↑4 and ↓0 +4
Views 814
Comments 0

How Startups Can Integrate Culture Into Their Content-Marketing Strategies, and Scale It Fast

vscextv corporate blog Internet marketing Content-marketing Media management *
The internet is a global high-density slum. The Kowloon Walled City of our times, it is packed to brim with useless promotional content. Trying to sell a product in this environment is no easy feat.

No matter how original and well thought-out it is, it has to provide cultural value to succeed. Otherwise you become the knockoff brand. Below are three ways to quickly integrate brand’s culture into your content-marketing strategy, and what’s even more important — scale it with little to no additional resources.

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Total votes 7: ↑6 and ↓1 +5
Views 405
Comments 0

How To Solve?: «ECONNREFUSED — connection refused by server»

Hosting Website development *Habr Network standards
Tutorial

Chances are that while you've been using FileZilla you've also come across the ECONNREFUSED — connection refused by a server error. If that's the case — great that you've found this tutorial! I am going to show you three methods that might help you with resolving this FTP error.

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Total votes 5: ↑3 and ↓2 +1
Views 5K
Comments 1