With the Asian market rapidly growing, almost every ambitious IT product sooner or later faces the challenge of localization for this region. And without knowing all its facets any localization project is rather doomed to fail. That’s why we at Alconost have decided to translate and share with you the article on localizing games for Asia by Plarium, a global game developer with solid experience in game localization. We found here some useful approaches that are also valid for our localization projects and hope that you’ll like the reading, too.
For Western developers, entering the Asian market is like entering outer space, only 30 megabytes heavier. Localizing games into Japanese, Chinese, and Korean requires a Herculean effort. You need to account for certain technical requirements and scrupulously research the market and the target audience’s mindset. But if this is your dream, keep reading — our experience should stand you in good stead.
Setting up the content localization and, thus, configuring the interface language of the product in such a way that the right language is rendered to the right user is extremely important for each digital platform. That’s why we have decided to translate and share with you this expert article by Nicolai Goshin from Hellicht Medien.
And we strongly hope that some strategic points would be valuable for your localization projects!
Digital projects targeting audiences in different countries or different language areas are doomed to take advantage of localization strategies. So we must answer the following question: which users should be given which content in which languages? The question at the first sight seems simple. But later in this article we will point out why this topic is, in fact, complex. And, of course, we will also address how to deal with this complexity.
Let's assume a scenario in which content (for example, an online magazine) is available in three languages: German, English, and Arabic. The goal is ideally to provide content to each user in their native language. If this is not possible, the content should be provided to the user in the language that they best understand apart from their mother tongue.
This time, we're going to dive in the ups and downs of IoT development with a step-by-step tutorial. Real-life example, no theoretical "maybes", and lots of experience included. Quick references to related articles as a bonus.
In 2017 tinyBuild released Streets of Rogue, a unique visual successor to the hit game Punch Club. Streets of Rogue is remarkable for the variety of its game features and genre elements. The developers combined an intense top-down roguelike, a retro pixel art style, an atmosphere of irrepressible excitement, classic character levelling, and questing. The game revolves around playing through a series of randomly generated cities. This can be accomplished via brute force, stealth, or hacking — it’s up to you!
Streets of Rogue quickly garnered a warm reception from gamers and the press alike, so tinyBuild naturally decided to bring the game to a wider international audience.
According to predictions of the analytical platform App Annie, interest in mobile apps will enjoy stable growth over the next four years. So, if you’re considering bringing your app to new markets, this is the time to do it.
During my two years as the localization manager, I came to understand that localization has its own rules, and knowing them can help you adapt any product for a new market quickly and competently. These principles will be useful for anyone who wants to localize an app but doesn’t know where to start.
Start with the most important thing: figuring out which languages you need to localize your app into and determining whether or not localization is justified at all.
Here’s an example from my experience: Israel isn't a high-priority market for Badoo, but the app is localized into modern Hebrew. Moreover, only 6% of Israeli Badoo users actually run the app in Hebrew (as a comparison, 62.5% of Israeli users speak English). In this particular case, localization is justified even with these statistics, but a similar situation could represent a losing proposition for your app. So, study your market.
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