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The effectiveness of the marketing funnel AARRR

Display advertising Contextual advertising
Sandbox
AARRR stand for:

• Acquisition.
• Activation.
• Retention.
• Revenue.
• Referral.

AARRR (also called the Pirate Metrics) describes the sales funnel. At the top of the funnel are visitors who only saw your application, or just downloaded it and still do not know how they will interact with it. Next, visitors are registered — of course, if it is provided by the functionality of the application.

Now they (you can start calling them users) reach the moment when they have to understand the value of the product and decide to remain its user, i.e. start buying some services, recommend the application to your friends and, in general, constantly return to the application for any purpose, or delete it from mobile device.

You will not have another chance to impress the user!

The AARRR framework forces developers to measure their sales funnel numerically. At every stage.
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Total votes 12: ↑11 and ↓1 +10
Views 1.4K
Comments 2

Top mobile app development companies

Development for iOS *Development of mobile applications *Development for Android *Mobile applications design *Mobile applications monetization *
Looking for an app development company? I’ve searched for information about it and made this list. It might help to find an app development company to hire. The list contains basic information about each company included in it like company size, hourly rate, min. project size, etc. And I recently decided to upgrade the list to 100 app development companies.
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Total votes 23: ↑18 and ↓5 +13
Views 5.8K
Comments 2

Congratulations Imagine Cup EMEA Regional Final Champions: Team Finderr from the United Kingdom! Russian team is third

Microsoft corporate blog Start-up development Conferences

Imagine EMEA group photo blog.jpg


The Imagine Cup 2019 competition is well underway with our second Regional Final wrapping up in Amsterdam, the Netherlands this week. Team Finderr from the United Kingdom took home the first-place title and a spot in the World Championship for their app solution to find lost objects with a smartphone. Congratulations!

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Total votes 7: ↑6 and ↓1 +5
Views 249
Comments 0

The History of SXSW: How It All Started

vscextv corporate blog Community management *Start-up development Conferences History of IT
SXSW is a festival of culture and technology held every spring in Austin, Texas. It’s a global phenomenon, with hundreds of thousands attending the event every year and millions more following the media coverage. Even if you’ve never heard of it, you’ve certainly felt its influence on our culture.

But it wasn’t always that way.

Total votes 10: ↑9 and ↓1 +8
Views 1K
Comments 0

How Protonmail is getting censored by FSB in Russia

Habr corporate blog Information Security *Habr Server Administration *Legislation in IT
Translation

A completely routine tech support ticket has uncovered unexpected bans of IP addresses of Protonmail — a very useful service for people valuing their Internet freedoms — in several regions of Russia. I seriously didn’t want to sensationalize the headline, but the story is so strange and inexplicable I couldn’t resist.


TL;DR


Disclaimer: the situation is still developing. There might not be anything malicious, but most likely there is. I will update the post once new information comes through.


MTS and Rostelecom — two of the biggest Russian ISPs — started to block traffic to SMTP servers of the encrypted email service Protonmail according to an FSB request, with no regard for the official government registry of restricted websites. It seems like it’s been happening for a while, but no one paid special attention to it. Until now.


All involved parties have received relevant requests for information which they’re obligated to reply.


UPD: MTS has provided a scan of the FSB letter, which is the basis for restricting the access. Justification: the ongoing Universiade in Krasnoyarsk and “phone terrorism”. It’s supposed to prevent ProtonMail emails from going to emergency addresses of security services and schools.


UPD: Protonmail was surprised by “these strange Russians” and their methods for battling fraud abuse, as well as suggested a more effective way to do it — via abuse mailbox.


UPD: FSB’s justification doesn’t appear to be true: the bans broke ProtonMail’s incoming mail, rather than outgoing.


UPD: Protonmail shrugged and changed the IP addresses of their MXs taking them out of the blocking after that particular FSB letter. What will happen next is open ended question.


UPD: Apparently, such letter was not the only one and there is still a set of IP addresses of VOIP-services which are blocked without appropriate records in the official registry of restricted websites.

Total votes 66: ↑64 and ↓2 +62
Views 6.7K
Comments 4

How to promote an incremental game? Free of charge, fast and effective*

Game development *Game testing *Game design *Games promotion *
Tutorial
If you ever created a game, you probably ran into the same problem as a lot of game developers before you: nobody knows about your game. In the article, I will tell you how to promote an incremental** game for free, fast and somehow effective.
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Total votes 11: ↑10 and ↓1 +9
Views 1.2K
Comments 0

10 Things About Technical SEO Every WordPress Site Owner Needs to Know

Search engine optimization
Any blogger who was brave enough to create his WordPress blog sooner or later faces a question of how to get more visitors. One of the most reasonable ways to attract them is to promote a website in organic search results. This process usually starts from technical optimization that scares most beginners. To overcome your fear of SEO, we've prepared a list of 10 key technical SEO aspects you need to handle.
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Total votes 16: ↑15 and ↓1 +14
Views 896
Comments 2

Top 10 Mobile App Development Companies for Enterprise & Startups

Development for iOS *Development of mobile applications *Development for Android *Mobile applications design *Mobile applications monetization *

image


The mobile app developers are exceptionally intrigued by conveying 100% fulfillment outcome for the entrepreneurs. By having top 10 mobile app development companies, it is crucial for working with an effective outcome and does the worldwide system. In this way, get assistance from the professional mobile app developers and grow the business in like manner.

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Total votes 11: ↑10 and ↓1 +9
Views 3.6K
Comments 3

Meet A Content Strategist: An Interview with Dmitry Kabanov, Techstars Startup Digest curator and SXSW Advisor

vscextv corporate blog Content-marketing Media management *Biography of geeks Interview
Dmitry learned the language of business but I think about the world as an engineer. He works with tech brands to create content and promote corporate culture at scale. Apart from it, he is one of the veterans at Techstars Startup Digest, and he is acting as an advisor for the SXSW tech festival.

Here is his interview with the LAMA app platform.

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Total votes 19: ↑19 and ↓0 +19
Views 567
Comments 0

The Game of Archetypes: How Storytelling Works for Tech Brands

vscextv corporate blog Project management *Content-marketing Media management *Branding
How’s your work week going? I took some time off publishing new articles and consulting clients to look at «The Hero and the Outlaw» by Carol Pearson and Margaret Mark. It’s a guide to leveraging the power of archetypes for your brand, and I think there’s much to learn from it.

Archetypes are properly defined as «universal constructs of the human psyche». In layman’s terms, these are images we all recognise because they’re built into our subconscious mind. One such example is the archetype of the hero  —  a good guy who triumphs over evil and saves the day.

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Total votes 22: ↑21 and ↓1 +20
Views 846
Comments 1

Submit to the Applied F# Challenge

Microsoft corporate blog Programming *Microsoft Azure Conferences F# *

This post was written by Lena Hall, a Senior Cloud Developer Advocate at Microsoft.


F# Software Foundation has recently announced their new initiative — Applied F# Challenge! We encourage you to participate and send your submissions about F# on Azure through the participation form.


Applied F# Challenge is a new initiative to encourage in-depth educational submissions to reveal more of the interesting, unique, and advanced applications of F#.

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Total votes 18: ↑17 and ↓1 +16
Views 508
Comments 0

Scaling a Tech Newsletter to 700k Subscribers in 300 Cities: the History of Techstars Startup Digest

vscextv corporate blog Content-marketing Start-up development Branding History of IT
Entrepreneurs are constantly looking for new tools and possibilities to develop their businesses and enrich their knowledge. One of the ways of doing this is visiting themed events — meeting colleagues in real life, exchanging experiences, and communicating with potential investors.

In fact, there are thousands of tech-focused events taking place annually. The important thing is to pick the best, most useful and easily accessible ones to optimize your time and expenses.

Techstars Startup Digest solves this problem by sending its subscribers an email newsletter with a curated list of relevant and reasonably priced events for entrepreneurs. Currently, Startup Digest consists of more than 700 curators, is approaching 700K subscriptions, and is available in more than 300 cities all around the world. Today, I’d like to share its history, how the founders came up with the idea, what it looked like in the initial stages, and what it’s going through right now.

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Total votes 23: ↑21 and ↓2 +19
Views 807
Comments 0

Lua in Moscow 2019 conference

Mail.ru Group corporate blog Lua *Conferences


On the first Sunday of March, Mail.ru Group’s Moscow office will be hosting the third international Lua conference, Lua in Moscow 2019. The program features talks by Roberto Ierusalimschy and the leading experts in Lua and LuaJIT from Russia and other countries.

Lua is a unique programming language used not only in computer games, but also as an embedded language in such web-programming products as Redis, nginx, Tarantool, OpenResty. Lua is also used for big data analysis and scientific calculations. You can find Lua in many routers, printers and other devices.

You are welcome to join, even if you haven’t been writing in Lua so far. We bet the conference will give you unexpected insights!
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Total votes 33: ↑31 and ↓2 +29
Views 1.2K
Comments 0

How Brands Can Break Through the Tech Media Bubble

vscextv corporate blog Project management *Community management *Internet marketing Content-marketing
Good luck getting people to read your branded tech story. Now, before you get mad, I’m sure you’ve got something great to share. I’m sure you found an exciting new solution to some sort of problem. All you want is for others to be as excited about it as you are. Sadly, the odds are not in your favour.

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Total votes 23: ↑22 and ↓1 +21
Views 951
Comments 0

My experience of advertising and development of Android and iOS application

Programming *Development for iOS *Development for Android *Mobile applications monetization *Start-up development


Let me share an interesting experience in promotion of a mobile game.

1. Introduction


I am going to describe all the benefits and of course show the final results. The example will be the mobile game Quick Brain which is available for Android и iOS. Quick Brain Android was released the first that's why its possibilities differ considerably from iOS version.

I have been always kept by the thoughts that everyone's talking about high returns in contrast with Android. I just couldn't resist such attractive prospects and started more active refinement of iOS version in order to feel less embarrassed about it.

After Google play iOS has become an absolutely new field for the games for me. During my comparative experiment I've found out that iOS version can bring comparable earnings to Android with daily audience 3 to 10 times less depending on the country.
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Total votes 24: ↑23 and ↓1 +22
Views 3.4K
Comments 2

Hello world! Or Habr in English, v1.0

Habr corporate blog Habr
This is the first post in our blog in 2019. And this is important for all of us: we are finally launching the English version of Habr! Actually it was ready in the middle of December, but — you know — releasing a new feature right before Christmas is like deploying on Friday afternoon. So we decided to do it in the beginning of 2019.


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Total votes 180: ↑178 and ↓2 +176
Views 26K
Comments 249